In several conversations I have had with executives and hotel owners, they often ask me why they should not post frequently on their social media accounts. They believe that with the most frequent posting, they will reach and attract a larger audience. My answer to this question is that we should look in detail at the statistics of each platform and adjust the frequency of our posts accordingly.
In terms of quality, this is a non-negotiable factor as it reflects the image of our business and of course can play a key role in the final choice of our prospective customer. And how do we define quality in our posts?
Let’s look at the main parameters.
- Clear images and videos
We try to avoid using video with pixels or blurry images. Prefer not to post such quality content as it will only act as a deterrent.
- Transfer the accommodation experience
Emphasize giving your prospect the accommodation experience. Be careful, this is not limited to your room but also to the wider area. I suggest that the photos you use contain the human factor in them (that is, that a person also appears.
- We choose the right timing for our post
It is very important that we choose our posts to be made at the right time for our potential customers. E.g. for a breakfast snapshot for the New York audience we should choose the time of posting to be when most New Yorkers get used to having their breakfast and checking their social media account.
Closing this article, I would like to point out that we should place great emphasis on the quality of our posts and of course the frequency of them to adjust it after analyzing the statistics.
Kyros Asfis is the founder of Nea Mesa Hotel Τourism Marketing & Sales, which specializes in providing digital marketing services to hotel and tourism businesses that aim to increase direct sales and their best possible communication.