SECRETS OF ONLINE RESERVATIONS-PART 3: Integrate extra functions on the website.


A hotel’s website bears the brunt of introducing a hotel and all that it has to offer, as well as to present a preview of the experience designed for the guests; but it also has an equally important, functional role.

Through its website, a hotel can provide better services and also improve its profits. The solutions and innovations provided by the “Hotel Website Technology”, give hotels the opportunity to raise their sales and upgrade their product.


The importance of an online booking system in a hotel’s website is obvious. Through the system, customers can have a clear view of their options, check prices and availability and proceed with a booking seamlessly.

A booking system can easily be added to a hotel’s website, either with a simple external link or with an availability review form, as well as with a fully integrated booking procedure in the hotel’s website.


One of the most popular functions chosen by the hotels for their websites are the price presentation widgets. These present the prices listed in a hotel’s website and compare them with relevant prices listed in other distribution channels, so as to promote the online booking price as most competitive. It is a highly effective tool which enhances the hotel’s efforts to raise profits.


An important issue that affects the outcome of online bookings, is communication. Direct contact with the customer is a basic component of hospitality in the real world, as well as in digital reality. The most common function available in hotels’ websites, is online communication forms. The addition of a chat function provides the opportunity for more direct communication and handling of customers’ requests, which in turn has a positive impact on online bookings.


For many hotels, room reservation is not the only source of revenue and in many cases, it is not even the main one. Health and wellbeing services, sports activities, cooking lessons and excursions are some of the choices that a customer could book and pay for online.

Moreover, the option to make reservations for restaurants, conferences or events hosted at the hotel, may be an additional function in the hotel’s website, supported by the reservation systems for services and experiences.


The hotel websites developed by Hotelwize, focus on raising conversions, which is the ratio between the potential customers who visit the website and the number of those who proceed with an online booking.

Apart from the architecture used in designing the websites so as to direct the user into proceeding with a booking, Hotelwize websites support a series of links with the best third-party solutions such as booking engines, price comparing widget, chat service and reservation systems for experiences and restaurants.

Hotelwize’s team is available at, in [email protected] and at 2160704050, for any information regarding available links and the way to own a website that can support the most popular solutions for enhancing your online services.

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