INTERNATIONAL TRENDS & REDEFINING HOSPITALITY

makedonia palace hotel
DIMERA HOSPITALITY | Makedonia Palace – Porto Carras [email protected]

The new global reality for all of us today and the effort to contain the spread of covid-19 has a severe impact on our everyday life, our needs, as well as our priorities regarding our personal and professional life.

Many of the changes we are experiencing, are probably here to stay and they affect the tourism industry and the hospitality sector.

With the pandemic still evolving globally, a focused marketing and content strategy provides us with the opportunity to maintain a useful and current communication with our customers and to prepare for the new reality.

At Dimera Hospitality for Makedonia Palace Hotel & Porto Carras Grand Resort, we are investing in online marketing, which gives us the opportunity to combine strategic planning with creativity and the development of an enhanced hospitality experience accompanied by upgraded health and safety practices.

For this reason, we have developed a series of provisions and protection measures, aiming at a customized vacation experience and a feeling of safety for every guest, using innovative ideas through which every guest will be informed about the hotel’s protocols as well as the variety of experiences he/she can enjoy.

The Vacation Protocol helps us promote the social distancing processes in a creative way, communicating at the same time the efforts we have taken on every detail, to achieve ease and comfort combined with smart procedures and personalized services.

Having developed an ideal vacation environment, in accordance with the new requirements, we have redesigned the guest’s experience by incorporating new technologies for full digitalisation of our services and optimal implementation of safety measures to provide privacy when required.

We continue to maintain personalised contact with our guests, communicating updates regarding the ways our operation is modified, our latest news and the health protocols, while at the same time through our social media we stay in touch with our digital audience with customised messages, regularly posting original and targeted content.

Moreover, we participate in initiatives involved in connecting tourism with culture and establishing a framework for collaborations and public relations with local communities.

Our goal is to showcase corporate responsibility through the carefree and absolutely safe hospitality offered by Dimera.

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