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COCO-MAT opens flagship New York store

COCO-MAT is proud to announce the opening of a new 525m2 (5,650 square-foot) flagship store in Manhattan. The two-story shop is the company’s first stand-alone store in the US and part of COCO-MAT’s long-term commitment to expand its presence in North America.

“COCO-MAT mattresses provide an unparalleled sleep experience. Around the globe, you will find our beds from family homes to luxury resorts because there is an appreciation for our craftsmanship and use of the finest natural materials,” said COCO-MAT founder Paul Efmorfidis. “Situating the store in SoHo, one of the country’s premier shopping districts, demonstrates our confidence that some of the world’s most savvy customers will enjoy our products.”

The New York store is located at 49 Mercer Street in SoHo, with interiors designed by acclaimed architect Thomas Juul-Hansen and award-winning lighting designer Hervé Descottes. The new store has a look and feel that exemplifies the company's philosophy of graciousness and simple elegance, thanks to Ioanna Founti from COCO-MAT's Deco department. Customers will be able to sample the full range of beds while consulting with specially trained sales associates who provide individualized recommendations.

The New York store consists of two floors, with galleries on the first that showcase how the mattresses are made and educate customers on the company’s methodology. Store visitors are also able to view top selling items like the 4-layer mattress and the new line of Triton beds. The second level, located underneath the first, features a specially designed sleeping suite that allows customers to test mattresses in a private, enclosed space. The store also features a kitchen providing refreshments and a specially designed kids area which further COCO-MAT’s longstanding tradition of customer hospitality. The lower floor also has designated areas for the store to work with hotel clients who would like to feature the mattresses in their rooms.

COCO-MAT SoHo
49 Mercer Street
Tel: +1 212-431-2626